Trada's Blog - Latest Comments

Re: Google AdWords Certification: Passing the Test

Nhinquattran — Fri, 10 Aug 2012 06:15:37 -0000

I can help you pass this exams within days.

Re: Google AdWords Certification: Passing the Test

Tolerance22 — Thu, 09 Aug 2012 12:39:59 -0000

I would recommend purchasing the practice exam at www.waystage.com. They have a practice test available for each AdWords exam. The format and questions are similar to the actual exam. It was by far the most helpful tool I used to study. French webpages but english questions. It is "stupid' but it is worth it..

Re: Five Landing Page Must Haves (with Examples)!

Sowmya Kagalkar — Tue, 07 Aug 2012 03:12:18 -0000

Thanks! its a gud 5 point list for creating landing pages. Have this doubt, does the look and feel of the campaign landing page should be as that of corporate website or look like corporate website.? Do share your thoughts on this.

Re: Improving AdWords ROI by Segmenting Search Partner Network Traffic

The GentleManual — Mon, 06 Aug 2012 17:20:55 -0000

The point is to isolate the CTR by network so you can optimize separately. While it would be nice if Google provided a way to specifically target Google Only vs Search Partners the fact is they don't and probably. Search partners do have some value and very well may deserve to be bid up which would put you back in square 1 but with all of the implementations of this strategy I've seen this has never been the case. The benefits of segmenting the campaigns come through better control over your bids and budgets in the Search Partner network where we simply don't have as much data to help optimize.

Re: Improving AdWords ROI by Segmenting Search Partner Network Traffic

Danlewis8 — Mon, 06 Aug 2012 17:14:41 -0000

I agree with David - the QS and CTR on Google.com are not affected by partners. Additionally, did the CTR really increase on Google Search or does the method agove just find a way to isolate what the CTR on Google Search was already when you had them running on both networks in the same campaign before?

Isolating traffic on partner networks is something we have long wanted to have as separate targeting features like in Bing but until that is available I'm not sure there is an effective way to manage them separately. What if keywords on the partner network run efficiently and they are bid up? If enough of them do, then we are back at square 1 as the bids are no longer 20% lower.

Re: Improving AdWords ROI by Segmenting Search Partner Network Traffic

The GentleManual — Mon, 06 Aug 2012 12:35:57 -0000

Hey David,

I think the main point is that it is generally accepted that Search Network CTR is significantly lower than Google Search and Search Network Impressions are incredibly higher. With that in mind it's more difficult to troubleshoot QS and optimize CPC when both Search Network and Google Search are running in the same campaign so I suggest segmenting the campaigns so you can have a clearer view of your data and optimize your CPC's according to a profit per impression metric. By segmenting in this way we have been able to lower our Search Network bids and allocate more dollars to our Google Search campaigns resulting in a higher Total Conversion Value and ROI across the board!

Best!

Re: How to Get More Bang for Your PPC Buck

Trada — Tue, 31 Jul 2012 17:15:19 -0000

Hi Tyler,
Thanks for reading and for your input! Great to hear from you!

Re: How to Get More Bang for Your PPC Buck

Quinn — Tue, 31 Jul 2012 14:24:44 -0000

great article for those of us who focus on growing our clients. I've come across so many clients who have had previous PPC campaigns that were poorly constructed. I would like to interject that I tend to position my clients at #1 in PPC and then tune down the max CPC and keep watching to maximize the conversions based on position. To each their own though.

Re: Scratching Your Head About Social Ads? Get Your Questions Answered!

Best Smartphone 2012 — Fri, 27 Jul 2012 18:06:11 -0000

A webinar
about social ads? I just don’t care about the ads, but I guess I am to late for
the webinar anyway ;-).

Re: Click Fraud Week Wrap Up

Adam Sculthorpe — Fri, 27 Jul 2012 01:08:21 -0000

Nice slide show. Cheers, Adam @ http://clickfraud.com/

Re: Help! I’m a Victim of Click Fraud!

Adam Sculthorpe — Fri, 27 Jul 2012 01:05:25 -0000

In a lot of cases it isn't click fraud at all it's just poorly run ad campaigns. Cheers, Adam http://clickfraud.com/

Re: Scratching Your Head About Social Ads? Get Your Questions Answered!

Jake — Thu, 19 Jul 2012 18:32:12 -0000

Looking forward to the webinar!

I have a specific Facebook ad question. We have various social campaigns in the works but are working with a small budget. I wanted to know if you had any insight or examples of when you should use sponsored stories vs display ads? Does one perform better in certain situations?

Thanks

Re: Scratching Your Head About Social Ads? Get Your Questions Answered!

Cambria Vaccaro — Thu, 19 Jul 2012 17:41:26 -0000

Looking forward to this webiner. I would like to hear your thoughts on what’s more effective, selling through an ad or a landing page? Do most use an ad to get a click or a buying decision? Are the trends showing volume over quality?

Re: 7 Tips for Great Blog Headlines

Offshore Software Company — Thu, 12 Jul 2012 07:53:22 -0000

Readers always read headlines first and if it is eye catchy and interesting then only he proceeds to read the content in it.So it is very important to concentrate on headlines also as mentioned in the post!!

Re: What is a Long-Tail Keyword?

Sam Streubel — Mon, 02 Jul 2012 05:55:22 -0000

For better or worse, 80% of the traffic to my sites is derived from organic search powered by long tail keywords.

Re: Mistakes You WILL Make In Paid Search

Amanda West-Bookwalter — Fri, 29 Jun 2012 14:56:50 -0000

One mistake that I found I'd been making was not using ACTUAL Revenue for ROAS calculations. I wasn't figuring tax and shipping costs out of my revenue. You can do it by making a custom report in Analytics. If you're interested, I wrote a blog post about how to make one: http://www.ppchero.com/how-...

Re: 4 Common PPC Mistakes

PPC Consultants — Sat, 23 Jun 2012 09:39:51 -0000

Ad groups can include Negative keywords – keywords that you don’t want your ads to appear for. Eg, that businesss management website might want its advert to appear for searches containing business strategy but not business strategy jobs

Re: PPC Help: Keyword Research

PPC Consultants — Sat, 23 Jun 2012 09:29:48 -0000

When I started working with PPC, if I found a negative keyword that would apply to the whole account, I would have to add it into each individual campaign.

Re: PPC Help: Negative Keyword Strategy

PPC Consultants — Sat, 23 Jun 2012 09:24:57 -0000

With PPC and Google AdWords you bid for the keywords you want your adverts to appear for when searched with on Google. Eg, if your site sells books and newsletters about managing businesses then you might want your ad to appear for a search with business strategy.

Re: Advanced AdWords Tools

PPC Consultants — Sat, 23 Jun 2012 09:22:25 -0000

Re: How to Market Your Business – Twitter

ارتكاز — Sat, 16 Jun 2012 05:04:55 -0000

How to create ad on Twitter just like Google, Facebook and LinkedIn. Is there any way?

Re: Trada’s Weekly Roundup

Ezra Nanes — Mon, 11 Jun 2012 11:44:34 -0000

Nice roundup Trada! I especially appreciated that last piece on the value of maintaining a relevant, current corporate blog.

Re: Trada Goes to IRCE Chicago!

Ezra Nanes — Tue, 05 Jun 2012 14:21:01 -0000

Go get 'em Trada! Have a great IRCE!

Re: Does PPC Cannibalize Other Marketing Efforts?

AgencyOne — Sun, 03 Jun 2012 17:02:59 -0000

Hi there,
Do you have any supporting research for the "scent" theory? I have not always found this to be true, but I am just a party of one. :)

Re: Weekly Roundup | Trada

Ezra Nanes — Sun, 27 May 2012 12:58:42 -0000

Good find Rachael. The more I read and hear about it, the more I think the idea of convergence makes sense. We can't just toss the document web for a new social paradigm, but then again search is made more compelling and useful by social information.